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All Things Digital Analytics - Kuala Lumpur #1

Description
Presentation one - Amplifying testing and optimization strategy with digital analytics

Oracle acquired Maxymiser as part of its marketing cloud, Optimizely raised USD58M in its latest round of funding... AB Testing is under the spotlight!

However, what to test, what to optimize remain a under-explored topic. Done correctly, you'll see improvement in usability, which often translates to tangible revenue gain. Done wrongly, testing could be a huge suck of your time for nothing.

We'll discuss the synergy of analytics and testing, so you can get the most out of your testing tools.

Speaker: Fai-Keung Ng, Regional Director (AT Internet)


Presentation two - Omni-channel attribution and conversion tracking

People interact with your brand in different places at different times for different reasons. How can you track and unify this complex customer journey in today’s multi-channel world?

Let us discover the method through the case study of a financial services company.

Speaker: Lionel Low, Senior Digital Analytics Consultant (AT Internet)

Event Timeline
Wed Jul 13, 2016
7:00 PM - 10:00 PM MYT
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Venue
The Co. Bangsar
Tickets
Standard / Free
Venue Address
No. 8, Jalan Lengkok Abdullah, 59000, Kuala Lumpur Malaysia
Directions
A 5 min walk from the Bangsar LRT station. Directly opposite a Hindu temple.
Organizer
The Co.
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